I am a LA native with double Master’s degrees (UCLA MBA + USC MS) who is passionate about personal finance, startups, productivity and mental health.
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I started Doing Well because I have felt the shame and overwhelm that comes with navigating personal finances on your own. We empower you through monthly bookkeeping and personal 1x1 coaching so you can have the confidence and peace of mind to live your best life.

Doing Well was born from my belief that personal finance is more about people than numbers. Improving financial health requires a holistic, 360-degree view of your life - past, present and future.

Our aim is to bring peace and organization to your finances, so you can truly start Doing Well.

💻 Before business school, I built two businesses: tech-forward real estate brokerage and international trade & logistics company.

💼 I currently work full-time as the Entrepreneur in Residence for EarnIn, an app that lets you access your earned pay whenever you need it.

👩 I used to do wet-lab lung cancer research for four years at USC (I have a paper published in the American Association for Cancer Research journal + Master’s degree in Global Medicine!)

❤️ I love hip-hop dance and I’ve performed as a SAG actor with speaking roles on shows like “Grey’s Anatomy”, “This is Us”, “Shameless”, and on commercials with brands like McDonald’s and Samsung. You can check it out on my IG.

🏀 My personal mantra is #ShootYourShot because not only do I like basketball, but I also prefer failure over regret.